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Privacy Policy

We at ECC ake your privacy and data protection rights extremely seriously. In our Privacy Policy, we set out your key rights under the General Data Protection Regulation, set out the ways in which we collect and process your Personal Data, and detail the legal basis upon which we do that.In the event that you have any queries regarding our Privacy Policy, or wish to exercise your legal rights in respect of your Personal Data which we hold, please contact us- sales@ecc.com1. DefinitionsWe, Us, Our: ECCYou, Your: An individual who visits our website or in some other way uses our services, whether in a personal capacity or as a representative of a business or organisation.Personal Data: Any information which on its own, or in combination with other information available to us, can be used to identify you. This includes, but is not limited to, full name, date of birth, home address, business address, email address, telephone numbers, financial information including credit/debit card details, IP address, information from credit reference or fraud prevention agencies, court records of debt judgements and bankruptcies, and publicly available information from Companies House.2. Your Key Rights Under Data Protection LawYou have the right to:(a) Be informed about our processing of your personal data(b) Have your personal data corrected if it’s inaccurate or completed if it is incomplete;(c) Object to the processing of your personal data(d) Restrict the processing of your personal data(e) Have your personal data erased;(f) Request access to your personal data(g) Move, copy or transfer your personal data(h) Complain to the Information Commissioner’s Office if you consider your data protection rights have been infringed.3. Using Your Personal DataWe will collect and process your Personal Data as follows:(a) As is necessary to perform our contract with you, including (but not limited to):(i) To take steps at your request prior to entering into a contract, for example responding to requests for information about our services, or to provide a quote.(ii) To decide whether to enter into a contract with you.(iii) To search at credit reference agencies or to apply for credit insurance, if you have requested credit facilities.(iv) To manage and perform our contract with you.(v) To bill and collect money owed to us(vi) To update our records.(b) As is necessary for our own legitimate business interests, including (but not limited to);(i) for our own internal accounting, training, managing and auditing operations;(ii) for debt recovery and collection purposes and for the establishment and defence of legal rights.(c) As is necessary to comply with a legal obligation, including (but not limited to):i (i) When you exercise your rights under data protection law and make requests;ii (ii) For compliance with legal and regulatory requirementsiii (iii) For the establishment and defence of legal rights;iv (iv) For compliance with lawful requests from public authorities, including law enforcement requirements(d) Based on your consent, for example (but not limited to) sending you informational and promotional material in accordance with your marketing preferences. You are free at any time to withdraw your consent by following the unsubscribe instructions contained in every marketing email. In the case of social media, you can manage your consent and preferences via the relevant social media platform.4. Sharing Your Personal DataSubject to applicable data protection law, we may share your personal data with:(a) Companies falling within ECC;(b) Sub-contractors and other persons or organisations who help us provide our services, for example (but not limited to) logistics and haulage companies and couriers engaged by us;(c) Companies and other persons providing services to us, including (but not limited to) IT services;(d) Companies and other persons providing marketing services to us, where you have given us your consent to send you marketing and promotional materials.(e) Our legal and professional advisors, including accountants and auditors;(f) Fraud prevention agencies, credit reference agencies, credit insurance brokers and institutions, and debt collection agencies;(g) Courts, to comply with legal requirements and for the administration of justice;(h) Government bodies or agencies in the UK or overseas, to comply with legal obligations and requirements;(i) Any acquirer in the event of a sale, merger, consolidation, liquidation, reorganisation, or acquisition. In that event, any acquirer will be subject to our obligations under this Privacy Policy and you will be notified of the change either by email or by a notice on our website or social media platforms.5. Cookies and TrackingWe may use various technologies to collect and store information when you use our website, which may include cookies and similar tracking technologies, to administer the website and track users’ movements around the website. Users can control the use of cookies at individual browser level.6. Accuracy and Retention of Personal DataTo the extent that you provide us with the necessary information, we will do our best to ensure that your Personal Data is kept accurate and up-to-date. If your Personal Data changes, then it is your responsibility to notify those changes to us.We will retain your Personal Data for as long as is necessary to provide you with our services. In the event that we have had no dealings with you for a period of 24 months, your Personal Data will be erased from our systems. We may retain and use your Personal Data in order to comply with legal obligations, resolve disputes, enforce our contracts, or for the establishment and defence of legal rights.***

Please replace this text with you Privacy Policy. Please add any additional cookies your website uses below (e.g., Google Analytics)

This privacy policy sets out how The Chess Sets Company uses and protects any information that you give The Chess Sets Company when you use this website. The Chess Sets Company is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Chess Sets Company may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to 3 Garners Lane Whixall Shropshire SY13 2NF.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CARTThe association with your shopping cart.
CATEGORY_INFOStores the category info on the page, that allows to display pages more quickly.
COMPAREThe items that you have in the Compare Products list.
CURRENCYYour preferred currency
CUSTOMERAn encrypted version of your customer id with the store.
CUSTOMER_AUTHAn indicator if you are currently logged into the store.
CUSTOMER_INFOAn encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDSStores the Customer Segment ID
EXTERNAL_NO_CACHEA flag, which indicates whether caching is disabled or not.
FRONTENDYou sesssion ID on the server.
GUEST-VIEWAllows guests to edit their orders.
LAST_CATEGORYThe last category you visited.
LAST_PRODUCTThe most recent product you have viewed.
NEWMESSAGEIndicates whether a new message has been received.
NO_CACHEIndicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CARTA link to information about your cart and viewing history if you have asked the site.
POLLThe ID of any polls you have recently voted in.
POLLNInformation on what polls you have voted on.
RECENTLYCOMPAREDThe items that you have recently compared.
STFInformation on products you have emailed to friends.
STOREThe store view or language you have selected.
USER_ALLOWED_SAVE_COOKIEIndicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDSThe products that you have recently viewed.
WISHLISTAn encrypted list of products added to your Wishlist.
WISHLIST_CNTThe number of items in your Wishlist.